Get Marketing Course and Certification | 2023

Mode:	Online Based
Duration:	8 - 16 Weeks
Sessions:	50
Language:	English
Certificate:	Yes

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Marketing

Complete Digital Marketing Course

Course Overview

If you're launching an online business or you are looking to start a career in digital marketing. Up Skill Trainings is a leading institute in the UK that offers top-notch Digital Marketing courses. This course provides a professional and goal-oriented platform where you can become expert of digital marketing and gain hands-on experience in performing various digital marketing activities.

By mastering digital marketing skills, you will have access to a wide range of exciting job opportunities that offer higher salaries and a competitive edge in the job market. It is also a cost-effective way to learn and start your own creative venture.

This course is designed for

Entrepreneurs who are about to launch their businesses and need guidance on where to start.
Website owners who struggle with driving traffic and converting sales.
Individuals looking to enhance their resume with valuable and lucrative skills.
Small business owners who want to manage their marketing efforts.
Individuals seeking hands-on experience in a marketing environment located in the United Kingdom.

Benefits of Complete Digital Marketing Course

Broad knowledge of digital marketing: A comprehensive digital marketing course covers a wide range of topics, including SEO, social media marketing, email marketing, content marketing, PPC advertising, and more. This will provide you with a broad understanding of the different areas of digital marketing and how they work together.
Improved career prospects: Digital marketing is one of the fastest-growing industries in the world, and there is a high demand for skilled digital marketers. By taking a complete digital marketing course, you can acquire the skills and knowledge needed to pursue a career in this field.
Increased earning potential: With the growing demand for digital marketers, there is also an increase in earning potential in this field. A complete digital marketing course will equip you with the skills and knowledge needed to land high-paying jobs in the industry.
Flexibility: Digital marketing courses are often available online, allowing you to study at your own pace and in your own time. This makes it easier to balance your studies with other commitments such as work or family.
Practical skills: Digital marketing courses often include practical assignments and projects that allow you to apply what you have learned in real-world scenarios. This will help you develop practical skills that you can use in your career.

Overall, a complete digital marketing course can provide you with a valuable skill set that can help you pursue a successful career in the growing field of digital marketing.

Modules

Module 1 Marketing Fundamentals

What is Marketing?
History of Marketing
Future of Marketing
P's of Marketing
Consumer Behaviour
Market Segmentation
Pricing Strategies
What are Brands?
Why Do Brands Matter?
Developing New Products and Brands
Product Life Cycle
Marketing Lifecycle
Distribution Channel Overview
Promotion in Marketing
Marketing Ethics and Laws

Module 2 Marketing Analysis

Why Analysis Matter and Stakeholders
KPI’s
Competitive Analysis
7 Dimensions of Marketing
Budgeting and Forecasting
Google Analytic
Google Tag Manager (Conversion tracking with Google Analytics & Google Ads)

Module 3 Social Media Marketing Fundamentals

Facebook Overview
Facebook Business Manager
Facebook Pages and Groups Setup
Facebook E-Commerce Setup
Instagram Setup and Linking
Facebook/Instagram Advertising and Ads Account (Creation and Optimization)
WhatsApp Marketing Setup
Facebook, Instagram Management
inkedIn Overview and Page Setup
LinkedIn Marketing
YouTube Overview and Channel Setup
YouTube Essentials
Hashtags Overview and Utilisation
Social Media Management
Other Social Media Platforms

Module 4 S.E.O. Fundamentals

What is S.E.O.
Why S.E.O. Matters?
Understanding How Search Engines Work
On Page S.E.O.
Off Page S.E.O.
Site Audit
Keywords Analysis and Generation
Search for Voice
Local S.E.O.
Images S.E.O.
Google Keywords Planner, Google Trends, Google Search Console
Google Business Profile Manager?

Module 5 Google Adwords (PPC)

Google AdWords Overview
Google AdWords Account Setup
Google AdWords Ads Setup
Google AdWords Campaign
Analysis and Optimisation Google AdWords
Integration and Tracking Keywords Analysis

Module 6 Email Marketing

Email Marketing Overview
Why Email Marketing Matters
Email Content Email Marketing through Mailchimp Email
Automation Generating
Customer lists best practices

Module 7 CRM Essentials

CRM Overview
Configuring Zoho CRM Modules
Understanding Important Modules and Process Flows
CRM Automations and Workflow
Web Forms Setup
Social Media Integration

Module 8 CMS and Website Setup

Understanding Website Fundamentals
WordPress Account Creation
Setting up WordPress Pages and Posts
Customisation of Website
Plugins for Marketing
WooCommerce Integration for Ecommerce
MailChimp Integration

Module 9 Project Management Essentials

PowerPoint Essentials
Project Management Methodologies (Agile, Scrum, Kanban, PMBOK, Waterfall)
Project Proposal Document Preparation
Project Management Tools

Module 10 Graphic Design Essentials

Understanding How Graphics Work on the Screen
Raster vs Vector Graphics
Common Graphic Resolutions and Ratios
Composition and Colour scheme Best Practices
Canva Software Overview Video
Editing Basic Overview and Software Demo

Skills You Will Gain

Upon completion of this Digital Marketing Course training course, you will develop the following skills:

Social Media Management
Hashtag Expert
Instagram Marketing
Facebook Content Marketing
WhatsApp Marketing
Brand Management
Content Creation
Monetization
Marketing Management Tools Expert
YouTube CMS
LinkedIn Management Expert
SEO Auditing
Keywords Planning
Google Analytics
Google Keywords Planner
Google Search Console
Backlinking
Content Marketing
Email Marketing
Inbound Marketing

Jobs You Can Apply For

Digital Marketing Manager
SEO Specialist
Social Media Manager
Email Marketing Specialist
Content Marketing Manager
PPC Specialist
Web Analytics Specialist

Certification

Up Skill Training is pleased to award certificates to students who complete our Digital Marketing Course successfully to honor their accomplishments. Our credentials are quite valuable in the market and serve as proof of your knowledge, abilities, and expertise in the area of digital marketing.