Complete Digital Marketing Course

Online Based

Mode: Online Based
Duration: 8 - 16 Weeks
Sessions: 50
Language: English
Certificate: Yes
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Complete Digital Marketing Course

Course Overview

If you're launching an online business or you are looking to start a career in digital marketing. Up Skill Trainings is a leading institute in the UK that offers top-notch Digital Marketing courses. This course provides a professional and goal-oriented platform where you can become expert of digital marketing and gain hands-on experience in performing various digital marketing activities.

By mastering digital marketing skills, you will have access to a wide range of exciting job opportunities that offer higher salaries and a competitive edge in the job market. It is also a cost-effective way to learn and start your own creative venture.

This course is designed for
  • Entrepreneurs who are about to launch their businesses and need guidance on where to start.
  • Website owners who struggle with driving traffic and converting sales.
  • Individuals looking to enhance their resume with valuable and lucrative skills.
  • Small business owners who want to manage their marketing efforts.
  • Individuals seeking hands-on experience in a marketing environment located in the United Kingdom.

Benefits of Complete Digital Marketing Course

  • Broad knowledge of digital marketing: A comprehensive digital marketing course covers a wide range of topics, including SEO, social media marketing, email marketing, content marketing, PPC advertising, and more. This will provide you with a broad understanding of the different areas of digital marketing and how they work together.
  • Improved career prospects: Digital marketing is one of the fastest-growing industries in the world, and there is a high demand for skilled digital marketers. By taking a complete digital marketing course, you can acquire the skills and knowledge needed to pursue a career in this field.
  • Increased earning potential: With the growing demand for digital marketers, there is also an increase in earning potential in this field. A complete digital marketing course will equip you with the skills and knowledge needed to land high-paying jobs in the industry.
  • Flexibility: Digital marketing courses are often available online, allowing you to study at your own pace and in your own time. This makes it easier to balance your studies with other commitments such as work or family.
  • Practical skills: Digital marketing courses often include practical assignments and projects that allow you to apply what you have learned in real-world scenarios. This will help you develop practical skills that you can use in your career.

Overall, a complete digital marketing course can provide you with a valuable skill set that can help you pursue a successful career in the growing field of digital marketing.

Modules

  • What is Marketing?
  • History of Marketing
  • Future of Marketing
  • P's of Marketing
  • Consumer Behaviour
  • Market Segmentation
  • Pricing Strategies
  • What are Brands?
  • Why Do Brands Matter?
  • Developing New Products and Brands
  • Product Life Cycle
  • Marketing Lifecycle
  • Distribution Channel Overview
  • Promotion in Marketing
  • Marketing Ethics and Laws
  • Why Analysis Matter and Stakeholders
  • KPI’s
  • Competitive Analysis
  • 7 Dimensions of Marketing
  • Budgeting and Forecasting
  • Google Analytic
  • Google Tag Manager (Conversion tracking with Google Analytics & Google Ads)
  • Facebook Overview
  • Facebook Business Manager
  • Facebook Pages and Groups Setup
  • Facebook E-Commerce Setup
  • Instagram Setup and Linking
  • Facebook/Instagram Advertising and Ads Account (Creation and Optimization)
  • WhatsApp Marketing Setup
  • Facebook, Instagram Management
  • inkedIn Overview and Page Setup
  • LinkedIn Marketing
  • YouTube Overview and Channel Setup
  • YouTube Essentials
  • Hashtags Overview and Utilisation
  • Social Media Management
  • Other Social Media Platforms
  • What is S.E.O.
  • Why S.E.O. Matters?
  • Understanding How Search Engines Work
  • On Page S.E.O.
  • Off Page S.E.O.
  • Site Audit
  • Keywords Analysis and Generation
  • Search for Voice
  • Local S.E.O.
  • Images S.E.O.
  • Google Keywords Planner, Google Trends, Google Search Console
  • Google Business Profile Manager?
  • Google AdWords Overview
  • Google AdWords Account Setup
  • Google AdWords Ads Setup
  • Google AdWords Campaign
  • Analysis and Optimisation Google AdWords
  • Integration and Tracking Keywords Analysis
  • Email Marketing Overview
  • Why Email Marketing Matters
  • Email Content Email Marketing through Mailchimp Email
  • Automation Generating
  • Customer lists best practices
  • CRM Overview
  • Configuring Zoho CRM Modules
  • Understanding Important Modules and Process Flows
  • CRM Automations and Workflow
  • Web Forms Setup
  • Social Media Integration
  • Understanding Website Fundamentals
  • WordPress Account Creation
  • Setting up WordPress Pages and Posts
  • Customisation of Website
  • Plugins for Marketing
  • WooCommerce Integration for Ecommerce
  • MailChimp Integration
  • PowerPoint Essentials
  • Project Management Methodologies (Agile, Scrum, Kanban, PMBOK, Waterfall)
  • Project Proposal Document Preparation
  • Project Management Tools
  • Understanding How Graphics Work on the Screen
  • Raster vs Vector Graphics
  • Common Graphic Resolutions and Ratios
  • Composition and Colour scheme Best Practices
  • Canva Software Overview Video
  • Editing Basic Overview and Software Demo

Skills You Will Gain

Upon completion of this Digital Marketing Course training course, you will develop the following skills:

  • Social Media Management
  • Hashtag Expert
  • Instagram Marketing
  • Facebook Content Marketing
  • WhatsApp Marketing
  • Brand Management
  • Content Creation
  • Monetization
  • Marketing Management Tools Expert
  • YouTube CMS
  • LinkedIn Management Expert
  • SEO Auditing
  • Keywords Planning
  • Google Analytics
  • Google Keywords Planner
  • Google Search Console
  • Backlinking
  • Content Marketing
  • Email Marketing
  • Inbound Marketing

Jobs You Can Apply For

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Specialist
  • Content Marketing Manager
  • PPC Specialist
  • Web Analytics Specialist

Certification

    Up Skill Training is pleased to award certificates to students who complete our Digital Marketing Course successfully to honor their accomplishments. Our credentials are quite valuable in the market and serve as proof of your knowledge, abilities, and expertise in the area of digital marketing.